Beta Utensili S.p.A. was founded in Sovinco, Italy in 1923 by Alessandro Ciceri and has been manufacturing professional hand tools since 1939. The company’s DNA was derived from their undying pursuit to craft exceptional hand tools for the automotive and motorsport industry. Since the late 60s Beta has developed strong motorsport heritage partnering with legendary F1 Team Scuderia Ferrari S.p.A. until late 2007. Today they are the choice pick for leading MotoGP teams such as Yamaha Factory Racing and Kawasaki Racing Team.
BETA have also most recently established a foothold in the bicycle world through the road race championships sponsoring notable UCI World Tour teams in the form of UAE Team Emirates & Team Cofidis whilst further expanding on their already diverse portfolio by offering a full range of quality bicycle specific tools.
Popularised by its exceptional quality, safety and reliability, Beta tools enjoy worldwide praise and recognition with a vast distribution channel spanning over 80 countries. UNIPAC Equipment (Aust) PTY LTD is the official and authorised importer for Beta tools ‘down under’ and have been proudly importing Beta into Australia since 2005.